TREE PLANTING IN A WAY THAT’S FRUITFUL
We care about our planet and want to do everything we can to be as sustainable as possible. So we are committed to local sourcing practices and reducing carbon wherever possible. But in true Fruitful style we collaborate with experts. And so, WeForest helps us to offset our carbon, in instances where we can’t reduce our emissions, by planting trees.
WORKING WITH WEFOREST
By planting trees in areas of need, we are not only offsetting the environmental impact of our programmes but also actively participating in the preservation of biodiversity and the restoration of natural habitats. Our current initiative also supports community training and the transition to agroforestry in Tanzania helping to stabilise local incomes for farmers, households and schools.
2023-2024 agroforestry PROJECT
MARA, TANZANIA
SUCCESS AS FARMERS JOIN THE SCHEME
145 farmers trained in the Butiama Hills project so far.
SPECIES DEVELOPMENT
3,165,792 trees of 69 species planted in
Mara since 2011.
SEEDLING NURSERIES CREATED
112,309 Tree seedlings distributed to the farmers.
FRUITFUL & WEFOREST COLLABORATION
Guests attending Fruitful experiences in 2023 contributed 6000+ trees to the Mara community.
2024 trees planted to date:
Each of our experiences qualifies for trees to be donated on your behalf and is recognised with a digital certificate.
FIGHTING FOOD WASTE IN A WAY THAT’S FRUITFUL
We are aware that the events industry has a lot to answer for when it comes to sustainability and looking after our planet. But thankfully there’s been an industry-wide shift to try and address the issues that events can cause. At Fruitful we have decided to focus on food waste as we know how much of an impact it has on an event’s carbon footprint. And so we have collaborated with The Felix Project to redistribute food and fight hunger.
INSPIRED BY THE FELIX PROJECT
The Felix Project is a food redistribution charity fighting food waste and hunger in London. 50% of the food distributed in 2023 ended up at organisations supporting those living in the top five most deprived areas in London.
Q3 & Q4 COMMUNITY INITIATIVE FOR 2024
FOOD REDISTRIBUTION, LONDON
FIGHTING FOOD WASTE WITH THE FELIX PROJECT
Last year 32M meals were distributed to 1110 community organisations & 170+ schools across all London boroughs by The Felix Project.
EVENT CANCELATION FEEDS DEPRIVED COMMUNITIES
Ingredients originally destined to become a corporate lunch for 200 guests were donated and redistributed minimising waste.
MEALS & FOOD ITEMS DONATED SINCE JUNE:
Each of our experiences qualifies for meals and surplus food items to be donated and is recognised with a digital certificate.
