It’s not just the activities that bring people together…
There is one element of the experience that can often be underestimated when it comes to the overall success of the day.
You can have the right tailor-made experience for your group, with the right matchmaking of experts, but one of the key ingredients to the cocktail is the venue itself.
Yes, you could do exactly the same thing, with exactly the same people in a number of different venues or locations. But when that decision is made lightly it can impact the final outcome in a way that is hard to measure, but is certainly felt.
The best experiences and most memorable moments are those that are fully immersive. And so everything, including the journey to the venue, should be a consideration when thinking about what you want your teams to think, feel and remember. Even a city commute on the underground versus a countryside rail journey can be a very different start to an individual’s psychology that day.
Then when you factor the idea of taking people outside of their day-to-day lives and transporting them to a different world – this can sometimes be ruined by the sounds of traffic or sirens outside the window. That being said, the solitude of a historic countryside manor may shatter the illusion of a high-roller casino experience.
So what’s the best way to source the right venue?
The real key is to marry the location with the activity, which can be hard to do if too many people are handling too many different parts. The end result should feel like every decision has been made in tandem. Every element should complement the other so seamlessly that it doesn’t feel orchestrated at all. You don’t taste the individual ingredients of a cocktail, they all come together to become one unique flavour.
But this requires an understanding of the overall strategy, the group as a collective (and as individuals), and the activities themselves and how they are executed. With all of these factored in, the right decision can be made to ensure that the experience is truly immersive and more importantly achieves what it is set out to do.
Whether it’s an indoor venue or an outdoor venue, a countryside location or a city location, much like a movie – the set is just as important as the action and the actors. Thankfully Fruitful is able to sit in the director’s chair and help you with every part, in order to create the perfect blockbuster.
