The word sends shudders down most employees’ spines…
There is nothing more ironic than a workforce collectively groaning in unison at the announcement of a new teambuilding day.
This isn’t the company’s fault, nor is it the employees’ – the issue is past experience. Teambuilding has almost been defined by the mundane and meaningless tasks people are set, usually in a muddy field somewhere, which are only remembered for being ‘a waste of time’.
Racing on tandem skis against colleagues can sometimes create a small chuckle if someone falls over whilst being overly competitive. But learning how to move your feet in time with your peers on a wooden plank is hardly going to create unbreakable bonds. And so it should be no surprise that staff are reluctant to attend the compulsory ‘forced fun’.
But the purpose behind these away days is still relevant – in fact, more so in the age of remote working. And so, these events shouldn’t be completely abandoned, but it is time for a complete overhaul. Both the word itself (remove it from all future messaging) and the experiences and activities.
But this evolution needs to happen simultaneously, otherwise those that are enticed by new comms will be disappointed by the ‘same old thing’ on the day.
Firstly, these experiences should be tailored and bespoke – attuned to the unique DNA of each group. Secondly, in order to create something truly memorable real experts, artisans and inspiring individuals should be called upon – people who leave an impression. And thirdly, these creative concepts should invoke change in those attending.
Change could be learning something about themselves through an expert graphologist, leaving a legacy of understanding everytime that person uses a pen. Or that change could be more spiritual, through mindfulness activities that result in new habits. Or perhaps that change comes from learning a new skill be it culinary, survival, or even musical.
As long as individuals come away from these interactions with quality memories, experiences and laughter that is shared with their colleagues, then the true purpose of ‘teambuilding’ will have been achieved.
